Products related to Branding:
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Brands and Branding
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business!It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
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Travel Writing for Tourism and City Branding : Urban Place-Writing Methodologies
Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself.The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development.Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them.Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding.Examples of literary travel writing are carefully examined throughout and their affects refracted through further work.Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.
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Nation Branding and International Politics
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness.While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously.Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood.Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim.Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.
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Chinese Innovation And Branding Leaps
China is the largest emerging market economy and the second largest economy in the world.This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success.In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
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"Painful branding?"
"Painful branding" refers to the process of using a hot iron or other instrument to permanently mark a person or animal with a design or symbol. This process can be extremely painful and is often used as a form of punishment or control. In some cases, branding has been used as a way to mark slaves or prisoners, and it is also used in some cultures as a form of initiation or identification. Overall, branding is a painful and often traumatic experience for those who undergo it.
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What does 11 Branding mean?
11 Branding refers to the process of creating a strong and consistent brand identity for a company or product. This includes developing a unique brand image, messaging, and positioning that sets the company apart from its competitors. The goal of 11 Branding is to build a strong emotional connection with customers and establish a memorable and recognizable brand in the market. It involves creating a cohesive brand strategy that encompasses all aspects of the business, from visual elements like logos and design to the company's values and mission.
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What does router branding mean?
Router branding refers to the practice of a company putting their logo, name, and other identifying marks on a router. This can include physical branding on the device itself, as well as digital branding in the user interface. Router branding is a way for companies to establish their identity and create brand recognition among consumers. It also serves as a form of advertising, as the branding can be seen by anyone who uses or sees the router.
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What does no branding mean?
No branding refers to products or services that do not have any visible logos, slogans, or other identifiable marks that associate them with a specific company or brand. This can create a more generic or unbranded appearance, allowing the focus to be solely on the product or service itself rather than the brand behind it. No branding can also be used as a marketing strategy to appeal to a wider audience or to create a sense of simplicity and minimalism.
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Urban Soundscapes : A Guide to Listening for Landscape Architecture and Urban Design
Sound and listening are intrinsically linked to how we experience and engage with places and communities.This guide puts forward a new conceptual framework of embodied affectivity that emphasises listening in urban research and design and advances new ways of knowing and making.The guide invites landscape architects and urban designers to become soundscape architects and offers practical advice on sound and listening applicable to each stage of a design project: from reading the environment to intervening on it. Urban Soundscapes foregrounds listening as an affective mediator between subjects and multispecies environments, and a vehicle to think and conceptualise environmental research and design beyond prevailing visual and human-centred modes.The guide expands landscape architects’ and urban designers’ tools and skills to assess existing soundscapes, predict how those soundscapes will be altered through their designs, consider sound as a creative and active part of the design process and envisage how users might perceive and be affected by those soundscapes as they evolve in time.The volume sits in the interface of research and practice and interweaves theoretical, methodological and creative contributions from acoustic ecology, ecoacoustics, bioacoustics and sound art.Each of the design stages is illustrated through project examples that demonstrate the many advantages of incorporating attentive listening and sound into Landscape Architecture and Urban Design Practice.This book shows how incorporating listening and sounding as part of the design process promotes slow and subtle ways of practice, adds social and ecological value through the reduction of noise pollution and by monitoring the health of habitats, and enables the design of soundscapes that complement the character and design intent of a scheme and elicit joy and wonder. The book will be of interest to practitioners and academics in landscape architecture, and other design and spatial fields such as urban design, architecture, geography and engineering, who play a primary role in the composition of the soundscape.
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Nature-Based Design in Landscape Architecture
Nature-Based Design in Landscape Architecture showcases a range of built works designed by landscape architects from many countries of the world representing diverse environmental regions and uses.These projects demonstrate the transformative potential of a nature-based approach to landscape architecture. The nature-based design approach supports and encourages natural regeneration with a view to promoting sustainable environments, preserving natural resources, and mitigating the impacts of climate change and development.The projects selected for this book demonstrate the potential of nature-based landscape design to support healthy, natural and managed ecosystems, sequester carbon, and support the recovery of biodiversity.In addition to examples of design-led environmental interventions, Nature-Based Design in Landscape Architecture, the book, also demonstrates the potential for nature-based design to improve people’s relationship with their surroundings by encouraging them to be active participants in their communities.As such, each project featured in the book promotes a discussion around future scenarios in which landscape architects can and will be engaged, from minimizing environmental impact through sustainable design to fostering social justice through community engagement. This book will be a welcome supplement for undergraduate landscape architecture, survey or design studio courses, and may also be used at the master’s degree level either as part of a landscape architecture survey seminar or early design studio.
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Branding For Dummies
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy.Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programsCovers balancing personal and business brand developmentReferences some of the major brand crises—and how to avoid making the same mistakesShows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
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Back to Nature : Architecture Blends Into Landscape
A curated collection of the finest international architectural studios and their projects.This book showcases how innovative architectural designs seamlessly integrate with and complement the natural landscape, creating harmonious and captivating environments.Discover the artistry of architects who skilfully blend their creations with nature's beauty, redefining the boundaries between man-made and natural worlds.
Price: 42.00 £ | Shipping*: 0.00 £
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Which degree program includes environmental civil engineering, urban planning, and landscape architecture?
The degree program that includes environmental civil engineering, urban planning, and landscape architecture is typically a Bachelor of Science in Environmental Design or a Bachelor of Science in Environmental Engineering. These programs provide a comprehensive education in the design and planning of sustainable and environmentally-friendly infrastructure, buildings, and landscapes. Students in these programs learn about the intersection of engineering, architecture, and planning in the context of environmental sustainability and conservation.
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What does "Handy ohne Branding" mean?
"Handy ohne Branding" is a German phrase that translates to "phone without branding" in English. This term refers to a mobile phone that is not tied to a specific carrier or network. It means that the phone is not locked to a particular network and can be used with any SIM card from any carrier. This gives the user more flexibility and freedom to choose their own mobile service provider.
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Can you pierce with a branding needle?
No, a branding needle is specifically designed for branding, not piercing. Branding involves burning a design or mark onto the skin, while piercing involves creating a hole in the skin for the insertion of jewelry. Using a branding needle for piercing could cause unnecessary pain and damage to the skin, and it is not a safe or appropriate tool for piercing. It is important to use the correct tools and techniques for each specific body modification procedure to ensure safety and proper healing.
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What is the branding of Vodafone phones?
Vodafone phones are branded as reliable, high-quality, and innovative devices. The branding focuses on providing a seamless and connected experience for users, with a strong emphasis on connectivity and communication. Vodafone phones are also known for their sleek and modern design, as well as their user-friendly interface. Overall, the branding of Vodafone phones aims to position them as a trusted and cutting-edge choice for consumers.
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